poster art from "La Belle Epoque", via wikimedia commons
This lecture on the Poster relates the technical innovation combined with the creative genius and remarkable craftsmanship that enabled the Poster to become the world’s first effective method of mass communication. From ‘Les Chats’ by Edouard Manet to ‘Saxoleine’ by Jules Cheret, and ‘Moulin Rouge’ and ‘Divan Japonais’ by Toulouse-Lautrec, you will see inspirational work by generations of superb artists who made the poster great, including the magnificent Mucha and the socially-conscious Steinlen. Learn how an effective poster is designed, how it plays on the mind and why most posters today go unnoticed.
Lecturer: Charles Harris
Charles Harris has had a lifelong career in mainstream advertising agencies around the world, most of it as Creative Director in global agencies such as J Walter Thompson,Bates, FCB, Publicis,Leo Burnett. Responsible for the quality of the creative ideas and finished production of advertising campaigns, his work for many of the world`s great brands including British Airways, Sony, Nestle, Kraft, BP, Heinz, Black and Decker, Gillette,General Motors and MacDonalds earned him national and global awards in New York, Hollywood, Singapore and Sydney.
When it comes to art with a persuasive purpose he gives his professional insight into what works, what doesn`t and why.
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