The lecture explores the passion for the exotic and beautiful tulip flower which reached its height in Amsterdam in the 1630s. Collectors, besotted by the exceptional beauty of this new and exotic flower, speculated in and paid ever higher prices for the rarest varieties, in expectation of the metamorphosis of bulb to a flower with petals of an unparalleled richness and intensity of colour. The variety ‘Semper Augustus’ was the most desirable, with its mysterious and spectacular ‘flamed’ petals. The coveted tulip featured as a motif on still-life flower paintings by Balthasar van der Ast and Ambrosius Bosschaert and on many different works of art from furniture to embroideries, furniture, ceramics and silver. During the seventeenth century, this rare and precious flower, beloved in art and a feature of botanical gardens, inspired the production of Delftware flower pyramids for the English court of William and Mary and examples can still be seen in the collections at Hampton Court Palace and Dyrham Park near Bath.